Case Study: Cellebrite, National Association of Chiefs of Police Trade Show Booth
Company: Cellebrite
Event: National Association of Chiefs of Police
Date: October 16-17, 2022
Location: Dallas, TX
Introduction
Cellebrite hired Edd Fairman to perform at the National Association of Chiefs of Police (NACP) Expo in Dallas, TX on October 16-17, 2022. The objective was to attract attention, drive traffic, and generate leads for their mobile forensics solutions.
Challenges
Edd’s challenge was to engage prospective leads using interactive magic tricks that featured Cellebrite’s new Pathfinder Software. He needed to educate and entertain people as well as getting them ready to talk with Sales staff about potentially implementing the software into their workflows.
Solutions
Edd used his performance skills coupled with scripting for Cellebrite's Pathfinder Software to captivate the crowd attending the NACP Expo and get the decision makers from each organization interested in speaking with Sales staff about implementing Cellebrite’s new software.
Results
The results from Edd's performance exceeded expectations, generating a significant number of quality leads while receiving positive feedback from attendees regarding his presentation. People appreciated how he helped make Cellebrite's booth stand out at the show. By providing knowledge of the products during his performance, it enabled attendees to ask the right questions which made it easier and faster for them to decide if adding Pathfinder was right for their business. Due to its success, Cellebrite plans on having Edd be part of their trade show strategy going forward.
To find out what Edd can do for your booth, hit the contact link or schedule a time for Edd to call you at your convenience at http://www.calendly.com/wizardofsorts