The Magic of Trade Show Follow-Up: How to Turn Leads into Sales Using Illusion and Psychology

As a trade show magician, I have the unique opportunity to observe the inner workings of the sales process from a unique angle. I've seen firsthand the power of follow-up in turning leads into sales, and I've come to realize that it's not just about the words you use or the timing of your follow-up, it's about understanding the psychology of human behavior and utilizing it to your advantage.