The Dos and Don'ts of Hiring a Magician for Your Trade Show

Trade shows are a great way to showcase your business and attract potential customers. And if you want to make your booth stand out, hiring a magician can be a smart move. A skilled magician can entertain, engage and leave a lasting impression on your audience. But before you rush to hire the first magician you find, here are some dos and don'ts to consider.

Do: Start Your Search Early

When it comes to hiring a magician for your trade show, the early bird catches the worm. Magicians can book up quickly, especially during peak trade show season, so it's best to start your search at least 2-3 months in advance. This gives you time to research and compare different magicians and find the right fit for your event.

Don't: Focus Only on Price

While cost is certainly an important factor to consider, it shouldn't be the only thing you focus on when hiring a magician. Cheaper doesn't always mean better, and a high price tag doesn't guarantee quality. Look for a magician who has experience performing at trade shows and who can offer references or testimonials from satisfied clients.

Do: Ask for a Demo

Most professional magicians will have a demo video or live performance that they can show you to give you an idea of their style and skill level. Don't be afraid to ask for a demo, and make sure you watch it all the way through to get a good sense of what the magician can do.

Don't: Forget About Your Audience

When hiring a magician, it's important to consider your audience and their demographics. If your audience is primarily children, you'll want to look for a magician who specializes in children's entertainment. If your audience is mostly adults, you'll want to find a magician who can appeal to their sense of humor and sophistication.

Do: Communicate Your Goals and Expectations

Before you hire a magician, make sure you communicate your goals and expectations clearly. Let the magician know what you want to achieve with their performance, and what kind of impression you want to leave on your audience. This will help the magician tailor their performance to your needs and ensure that you get the most out of your investment.

Don't: Micromanage the Magician

While it's important to communicate your goals and expectations, it's equally important to let the magician do their job. Avoid micromanaging the magician or telling them exactly what to do and when to do it. Trust that the magician knows how to engage and entertain your audience and give them the space they need to do their job.

In conclusion, hiring a magician for your trade show can be a great way to attract and engage potential customers. Just make sure you start your search early, ask for a demo, consider your audience, communicate your goals and expectations, and avoid micromanaging the magician. By following these dos and don'ts, you can find the right magician for your event and make a lasting impression on your audience.