8 Trade Show Booth Design Tips
Trade show booths that are creatively designed tend to be the most popular at events. These booths see a lot of visitors, generate numerous leads, and have a significant impact on social media. With increasing competition and more complex booths than ever before, you need to find a way to stand out and draw a crowd. Here are eight tips to help you design a trade show booth, exhibit, or display that will make a big impact:
Make it interactive: Rather than using passive activities like video screens, try using interactive elements to attract visitors. Attendees often enjoy participating in trade show games or activities with the chance of winning a prize. Incorporate touch screen technology, host giveaways, or offer product demos that people can participate in to get them interacting with your content.
Keep key messaging large, brief, and higher than waist-height: Place key messages higher than 3-4 feet so they are easily visible. Display your company logo in various areas of the booth to reinforce your brand. Keep your message simple and concise, with a few impactful headlines printed in large, readable font that can be easily seen from a distance.
Don't overlook empty and negative space: While you don't want your booth to be empty, realize the benefits of leaving some empty space. Don't clutter your booth with unnecessary furniture and inventory, but instead keep it clean and inviting. This extra space will help ensure that customers remain comfortable when speaking with your representatives. Similarly, use negative space within your graphics. As a rule of thumb, booth graphics should contain 40% empty space to avoid overpowering your message or burying your brand in too many visuals.
Ensure proper formatting and resolution for images: Use high-resolution images and properly formatted graphics for your trade show displays. Otherwise, you risk having pixelated, blurry, or stretched items on your printed materials. Hire a professional designer to create your materials in accordance with the specification sheet from your supplier before printing.
Keep your brand on-point from top to bottom: Design your booth with consistent branding throughout the entire area. From banners and images to freebies and more, make sure your brand's theme is consistent across all design materials.
Try the element of surprise: If you want to grab people's attention, place something unexpected in the center of your exhibit space. Aim to inspire wonder, amusement, or curiosity within the consumer that encourages them to come inside and engage with your brand.
Understand graphical "real estate": Some areas of your booth are visually more important than others. The back wall is typically the main focus of small to medium-sized booths, while larger booths may have several focal points and even feature two back walls. These areas should contain the most crucial information about your brand.
Use the right colors: Color psychology is complex, but certain colors can affect people's emotions and behaviors. Choose colors that align with your brand and reflect the mood you want to convey.
Your author, Edd, isn’t a designer and he offers these tips as his opinion only. If you want to find out what Edd does do…hint… he is a corporate comedy magician that will increase your booth’s ROI. To find out how, hit the contact link or schedule a call at https://www.calendly.com/wizardofsorts