The Power of Magic in Marketing: A Trade Show Magician's Perspective
Raiza Joy Basilio Raiza Joy Basilio

The Power of Magic in Marketing: A Trade Show Magician's Perspective

As a trade show magician, I've seen the impact that magic can have on a company's marketing efforts, from creating memorable experiences to engaging audiences and differentiating your company from competitors. If you're looking for a way to stand out at your next trade show, consider incorporating a trade show magician into your marketing strategy. The results may surprise you!

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The Dos and Don'ts of Hiring a Magician for Your Trade Show
Raiza Joy Basilio Raiza Joy Basilio

The Dos and Don'ts of Hiring a Magician for Your Trade Show

Trade shows are a great way to showcase your business and attract potential customers. And if you want to make your booth stand out, hiring a magician can be a smart move. A skilled magician can entertain, engage and leave a lasting impression on your audience. But before you rush to hire the first magician you find, here are some dos and don'ts to consider.

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8 Trade Show Booth Design Tips
Edd Fairman Edd Fairman

8 Trade Show Booth Design Tips

Trade show booths that are creatively designed tend to be the most popular at events. These booths see a lot of visitors, generate numerous leads, and have a significant impact on social media. With increasing competition and more complex booths than ever before, you need to find a way to stand out and draw a crowd. Here are eight tips to help you design a trade show booth, exhibit, or display that will make a big impact:

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2023 Trade Show Trend Predicitions
Edd Fairman Edd Fairman

2023 Trade Show Trend Predicitions

The events industry is facing challenges in predicting how live events will return following the COVID-19 pandemic, including concerns about travel, crowds and reduced budgets. Budget cuts, reallocations and incremental restoration of the marketplace have been a factor, with some marketers shifting from social media spend to paid digital, email and print.

The trend in messaging is to be genuine, human and customer-focused, with a focus on creative simplicity and authenticity in creative and graphics.

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The History and Evolution of Trade Show Magic
Edd Fairman Edd Fairman

The History and Evolution of Trade Show Magic

Trade show magic, also known as corporate magic, is a type of entertainment that has been around for centuries. Throughout history, magicians have been used to attract and engage audiences at trade shows, conventions, and other corporate events.

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How a Magician can increase a Trade Show Booth ROI
Edd Fairman Edd Fairman

How a Magician can increase a Trade Show Booth ROI

Trade shows can be a great way for businesses to promote their products and services to a wide audience, but they can also be quite competitive. One way for a magician to help a business increase their return on investment (ROI) at a trade show is through an engaging and captivating performance that draws in potential customers and keeps them interested in the booth.

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