2023 Trade Show Trend Predicitions

The events industry is facing challenges in predicting how live events will return following the COVID-19 pandemic, including concerns about travel, crowds and reduced budgets. Budget cuts, reallocations and incremental restoration of the marketplace have been a factor, with some marketers shifting from social media spend to paid digital, email and print.

The trend in messaging is to be genuine, human and customer-focused, with a focus on creative simplicity and authenticity in creative and graphics.

Virtual events are expected to continue, but with a focus on personalized and interactive experiences. Hybrid events, combining in-person and virtual elements, are also expected to increase in popularity.

Sponsorship opportunities are expected to evolve, with a focus on partnerships and co-marketing.

Edd Fairman is not just a marketing magician and mind reader, he also knows the future. To see how Edd sees the future of your trade show booth offerings, schedule a call at www.calendly.com/wizardofsorts